A Word From The Director #1 – From Here to There

Hello, humans.
The Director here, CEO of Herd.

I thought it timely to send you a brief letter and reaffirm my commitment.
Some of you have been wondering how we manage to provide low-cost magical energy to every corner of the world. The answer is simple: the dedication of our teams. Passionate colleagues work around the clock to keep the vast Herd machinery running.

These exceptional women and men give their all so your needs are met, wherever you are. Beyond mana—our raw material—the real magic is you: the people who follow our work, watch our shows, and, yes, consume our products. You are the vital spark, the true engine of Fraktar.

Because we believe so strongly in the power of your engagement, a real-life tournament - organized by our very own team - is already in the works. Very soon, the most music-minded among you will clash in a strategic, sonic showdown worthy of the biggest stages. The documents we’re releasing right now—including the A Word From The Director series—exist to train you, sharpen your decks, polish your combos, and prepare you for that grand event.

With that, I yield the floor to one of our many valued team members.

Sincerely,
The Director

The Beginning of the… Beginning

Hello! Pierre Aceituno here, Game Director on Herd.
First, a huge thank-you to The Director for allowing me to speak directly to you, our community. His kindness and generosity know no equal.

Today I’d like to talk about gameplay and systems. That will be the focus of this article series, A Word From The Director. With our esteemed Director’s blessing, I’ll be sharing the how and why behind Herd’s design decisions—so you can understand the project, form your own opinions, and even shape its future.

Reach us anytime through the website form or on Discord—every message is read!

The Third Dimension

Imagine being asked to create a game that blends music, animals, RPG elements, and more. Designing Herd has been a constant challenge from day one. We’ve already built three full gameplay iterations, each delivering exciting discoveries—and valuable disappointments.

All that work has led us to a fourth iteration, code-named The Big Update, arriving soon. Consider it a solid foundation, close to final—though fine-tuning remains (user feedback, polish, balance tweaks). Our systems now truly “click” together, forming a coherent rule set that stays true to the original design pillars.

Explaining that whole ecosystem isn’t easy—Herd is ambitious. Ultimately we want a rich progression that carries players from early game to endgame.

And to achieve that… we’ll start at the beginning in the next article.

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